Lance Loveday

As CEO and founder of Closed Loop Marketing, Lance helps organizations revitalize their approach to online marketing by employing user experience to gain strategic advantage. He especially loves discovering the little UX details that, when improved, make a big impact. In his work, Lance is guided by a few simple beliefs: First, that good user experience is good business. Second, that there is always room for improvement. And third, that companies who value design, UX and the human element will outperform those that manage only by the numbers over time.

Lance is co-author of the breakout business strategy book Web Design for ROI, which was published in 2007 by New Riders Press. His educational background includes an exploratory tour in law school, preceded by a BS in Managerial Economics from UC Davis, where he is honored to guest lecture on occasion.

Lance, his wife Courtney, and their three children reside in Northern California. And while he considers himself a cyclist and shares a first name with Lance Armstrong, he has only been mistaken for the cycling champion once. And it wasn't on a bike.